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Kuja Media Oy

The Client

Kuja Media (or Kuja) – a renowned event industry company based in Kaarina, Finland, located adjacent to the historic university city of Turku. With over 12 years of experience in the industry, Kuja Media has built a reputation for providing top-quality solutions to clients.

Kuja offers a diverse range of services that cater to the needs of clients in the event industry. Their first area of expertise is “audio & lights“, where they offer a vast selection of equipment for rent or purchase, including speakers, microphones, lights, LED screens, stages, and much more. Their team of experts ensures that all equipment is in excellent condition, up-to-date, and ready for use at all times.

Their second area of expertise is “installations“. Kuja provides comprehensive installation services, including equipment setup and dismantling. Their team of skilled technicians works closely with clients to ensure that all equipment is installed correctly, with minimum risk of disruption to the event.

Finally, their third area of expertise is “video & streaming“, where they specialize in capturing the essence of an event and providing it to clients in a format that meets their specific needs. Their professional videographers & partners can handle live streaming, recording, and editing, ensuring that all aspects of the event are captured in the highest quality possible.

At Kuja, they pride themselves on delivering exceptional service to their clients. Their team of experts works closely with clients to understand their unique requirements and provide them with customized solutions that meet their needs. They believe in delivering quality service that ensures every event they work on is a success.

In conclusion, Kuja Media is an established event industry company with a reputation for providing top-quality audio and lighting equipment, installation services, and video streaming solutions to clients. With a team of experts dedicated to delivering exceptional service, they are the perfect partner for anyone looking to organize a successful event.

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The Case

Project Objectives:

The primary objective of the project was to create a new and identifiable visual identity for Kuja Media that would reflect its commitment to quality, innovation, and excellence in the event industry. Our team worked closely with the client to understand their needs, goals, and vision for the brand. In addition to the main objective, we conducted research and analysis of the market, competitors, and customer preferences to create a brief brand strategy to help the company in steering the new brand when the business grows.

Project Outcome:

The project was completed within the agreed timeline and budget, and the outcome exceeded the client’s expectations. The new visual identity of Kuja Media reflects its commitment to quality, innovation, and excellence in the event industry. The new logo, brave color palette, typography, and other design elements are consistent with the brand’s personality and values. The new website is modern and user-friendly making it easier for customers to find and connect with Kuja Media. The client was thrilled with the outcome and is confident that the new brand identity will help them stand out in a competitive market and attract more customers.

Project Scope:

The project included the following services:

Art Direction: Defining the overall creative direction of the project, including the use of color, typography, imagery, and other design elements.
Brand Asset Design: Developing the brand’s visual assets, including logos, icons, and other graphic elements that reflect the brand’s personality and values.
Color Design: Developing a color palette that complements the brand’s personality and appeals to the target audience.
Creative Direction: Guiding the creative process and ensuring that all design elements are consistent with the brand’s visual identity.
Design Language Specification: Defining the visual language of the brand, including typography, imagery, and other design elements.
Graphic Design: Digital/Web: Creating digital and web design assets, including website design, social media graphics, and other digital marketing materials.
Graphic Design: Prints/Packages: Developing print and packaging design assets, including business cards, brochures, and other promotional materials.
Logo Design: Developing a new logo that reflects the brand’s personality, values, and unique selling proposition.
Photography/Video: Creating high-quality photography assets that showcase the brand’s products and services.
Typography Design/Specification: Developing a typography system that is consistent with the brand’s visual identity and appeals to the target audience.
Visual Identity Design: Creating a complete visual identity system that includes all design elements and guidelines for their use.
Web Development: Developing a new website that is both modern and user-friendly.

Conclusion:

At our brand development studio, we are committed to delivering exceptional creative services that help our clients achieve their goals and stand out in a crowded market. The Kuja Media project is an excellent example of our expertise in brand development, design, and web development. We are proud of the outcome and look forward to working with other clients who want to create a strong and memorable brand identity.

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Kuja's project was an exciting one. We have known the company for a while and know their way to do business. It's all about customer service – they don't want to be "just another service provider". They want to be a true partner to their clients so that the events are going to rock. It was a rewarding challenge to combine the mindset behind the company to a visual identity that stands out from the competition.

How did we do?

We always like to hear feedback about our projects – please feel free to reach us.

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