Brand Strategy is the cornerstone of all branding related work. Without it, there’s no way to systematically steer the efforts poured into branding – not to mention the ability of measuring its’ success. In a nutshell, Brand Strategy serves as the blueprint for every action a brand takes.
Brand Strategy enables one to develop their brand to a desired direction all while serving a consistent messaging throughout the communication channels (i.e. customer touch points) used.
Identity Design is responsible for bringing Brand Strategy alive. It’s a combination of all the main visual building blocks a brand uses in its’ communication (=logo, typography, color palette etc.). In a nutshell, Identity Design is about how the brand looks and feels.
The guidelines for the usage of the elements are rounded up in the Visual Identity Guide. This book is the backbone in making sure that the messaging keeps true to the Brand (Strategy). A successful Brand Identity matches and echoes the strategy.
Brand Identity has its’ roots deep in the Brand Strategy. The Identity has to reflect the strategic choices and – moreover – the product/company/organization itself. If there’s a gap between the Visual Identity and reality, the target audience will take notice and the results are going to reflect the mixed experience.
We keep true to the brand and only create designs that ”talks the same language as the brand it represents”.
A complete Visual identity Design consists the following sectors:
Our Brand growth services are various tools created for taking brand development even further. The services go beyond the strategies & identity designs and instead offer ways to communicate to the end consumer or client – all while being in line with the Brand Strategy and Identity.
No more outdated pdf-files and piled up versions. Most of our brand identity development projects include a web-based & up-to-date style guide hosted in our own Brand Book Library.
We are shifting towards using only web based Quotes and Project Plans.
Feel free to contact us if you have lost your login info.
Interested to hear our thoughts about your project? Please feel free to reach out. We will get back to you with our thoughts and a proposal for a quick chat. If we find ourselves to be a good match, let’s get the ball rolling and light up your brand!
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