Oulunsalo Soi is an annual chamber music festival that is renowned for its intimate, versatile, and high-level performances that delight and surprise music lovers. The festival has a unique theme each year, exploring the world of chamber music through a specific lens.
One of the hallmarks of Oulunsalo Soi is its commitment to showcasing the work of visual artists alongside its music performances. Each year, the festival partners with the Northern Photography Center to select a visual artist whose work becomes the visual identity of the festival, capturing the essence and spirit of the chosen theme.
Produced by the Oulu Cultural Events Association, the festival is designed to be human-friendly, welcoming, and inclusive. The festival’s organizers believe that music should be accessible and enjoyable for everyone, and they have worked hard to create an environment that is welcoming and engaging. Whether you are a seasoned classical music aficionado or a newcomer to the world of chamber music, there is something for everyone at Oulunsalo Soi.
The festival is also known for its versatility, featuring performances that range from intimate solo recitals to full orchestral performances. With world-class musicians from across the globe, the festival showcases the best of classical music alongside exciting new works and innovative collaborations.
In short, Oulunsalo Soi is a festival that prides itself on bringing people together through the power of music. It is an event that celebrates creativity, human connection, and joy, and promises to deliver a truly unforgettable experience for all who attend.
We have been lucky to be approached by the Oulu Cultural Events Association to develop the marketing materials for their annual chamber music festival, Oulunsalo Soi for a few times now.
Every time we get the call, we begin by conducting thorough research on the festival’s theme, the chosen visual artist, and the target audience. Using this information, we develop a branding concept that is both visually stunning and thematically appropriate. The concept includes a unique colour palette, typography, and imagery that would be used across all marketing materials.
We always work closely with the festival organisers to ensure that the branding concept is consistent with the festival’s goals and values. We produce a range of marketing materials, including posters, print ads, leaflets, a booklet, and a website. Each of these materials are designed to be visually appealing, informative, and easy to navigate.
Taking the year 2022 as an example, the posters were designed to be eye-catching and attention-grabbing, featuring bold typography and striking imagery (provided by the chosen artist) that would capture the essence of the festival. The print ads were similarly designed, with the goal of enticing potential attendees to learn more about the festival and its offerings. The leaflets and booklet provided more detailed information about the festival, including the lineup, schedule, and background on the visual artist.
The website was perhaps the most crucial element of the marketing materials, as it would serve as the primary source of information for potential attendees. Branditect designed a website that was not only visually stunning but also easy to use, with clear navigation and concise information about the festival. The website included a comprehensive schedule, information on the performers, and a link to a secure ticket purchasing system.
Overall, we strongly believe that we succeeded in creating marketing materials that effectively conveyed the essence of the festival and its theme. The materials were visually striking, informative, and easy to navigate, providing potential attendees with all the information they needed to make an informed decision about attending the festival.
Partnering up with the team at Oulu Cultural Events Association to bring Oulunsalo Soi to life is a great opportunity to combine some modern touches to classical music scene. We are so pleased when we see our work serving a good purpose!
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